Center for Human Resource Research American Population Panel

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Study Overview

The purpose of the study is to learn how best to reach potential survey participants. People throw much of their mail into the trash or recycling bin. Landlines are less common today in households than they were in the past and rarely answered. Cell phone users are also increasingly unlikely to answer calls from unknown sources. All of these trends make recruiting survey respondents difficult.

However, social media is far-reaching and may provide an efficient connection to those otherwise unreachable survey participants. We assess the efficacy of using social media to recruit participants and contrast the results of responses from social media posts to responses to telephone solicitations, email messages and postcards. Our ultimate goal is to create a repository (panel) of possible participants that we can contact for future surveys.

The Social Media Study is funded by the Center for Human Resource Research. The study is led by Dr. Elizabeth Cooksey, Professor of Sociology and Director, Center for Human Resource Research at The Ohio State University.